Combine SEO & SEA and get more out of your Telemarketing Lists campaigns 4. Keep top-scoring highlight extensions coming back Within Google Ads it is possible to add callout extensions to advertisements. These extensions are often used to add USPs. Based on data in Google Ads, you can see which USPs provide the highest Telemarketing Lists CTR or conversion rate when shown in ads. You can use this information in an A/B test in which you show the best scoring USPs (highest CTR or conversion rate) on the landing page. Keep top scoring highlight extensions coming back The hypothesis of this test is: “Visitors convert better if the USPs on Telemarketing Lists the page match the ad they have seen”.
To make an impact with this test, I recommend Telemarketing Lists placing the USPs as prominently as possible on the website. 5. Make ad comeback Visual Different display expressions are often tested that land on the same landing page. The visual used in an ad plays a major role in why someone clicks on an ad. It is profitable to Telemarketing Lists have this image (or a similar one) featured on the landing page. On the basis of an A/B test, it is possible to return the visual that a visitor has used on the landing page. Make the visual of the ad come back The hypothesis Telemarketing Lists of this test is: “ Visitors convert better if the visual of the ad is recognized on the landing page ”.
By using a custom parameter in Google Telemarketing Lists Ads it is possible to send information about the visual (variation) when landing on the page. Next step: from A/B testing to personalization After testing these hypotheses, it is important to do an extensive analysis, in order to guarantee as many learnings as possible. Has a test had the desired Telemarketing Lists uplift in conversion rate? Then you can implement the test or convert it to a personalization test in Google Optimize. If there is no effect, then an analysis of the differences between the segments (such as devices, demographics and campaigns) is advisable. Possibly combined with follow-up tests to test other variants. Regardless of the outcome of a test, it will always provide new insights Telemarketing Lists into the campaigns and website visitors.