Along the same lines, here are two big trends for 2017: More people will use voice search Advertising Continue reading below Talking to our phones is nothing new, but now we also talk to other devices, such as the Amazon Echo or Google Home. We even Photo Background Removing talk to our computers, with Apple's voice-activated virtual assistant Siri being a prime example. The number of people using voice search will continue to grow. This growth in voice search means it will be more important than ever to know your target audience. For example, you need to find out how they describe their wants and needs and the terms they use. Make sure your website content captures and responds to these conversational queries. User-Intent Driven Content Will Win We Photo Background Removing spend a lot of time researching keywords and determining the exact words and phrases we want to target. While keyword research is essential, there needs to be an extra step when optimizing the website for those keywords: determining user intent.
You need to identify what searchers expect to find when they search for your keywords. Additionally, you need to know the type of content that search engines rank in the top positions. Are the pages dealing with “know” or “buy” intent? This research gives Photo Background Removing you an indication of what is being rewarded in search results and user expectations. Advertising Continue reading below Every year in research is exciting and 2017 will be no different! Rob Woods, SEO Consultant, Riseform Digital Marketing Rob WoodsI believe 2017 will usher in the “rise of the machines” in search marketing. Whether it's devices like Google Home and Amazon Echo, vehicles integrated with similar technologies, or personal assistants on mobile devices. This will mean that it will become even more important to place first or among the top results in order to succeed. Responses Photo Background Removing returned by queries on such devices will not be a local three-pack and 10 blue links, but likely no more than one or two of the "best" matches for the user's query.
Advertising Continue reading below Even for queries on search engine sites or applications on mobile devices, it will become more important to be among the very few organic results. I think Google's move to a “mobile first” index is the first step towards Photo Background Removing conversational (voice) search on a multitude of devices. In my opinion, this will actually mean an increased focus on technical SEO. A multitude of sources claim that technical SEO is “dead” but it will become even more important in 2017 to focus on technical elements such as page speed, mobile compatibility, AMP and semantic markup. With the increase in the number of devices returning the “right answer”, more queries will be answered with a single knowledge graph result as opposed to more results. It will be more crucial to be the only “best” result for a query. This will have an even bigger impact on Photo Background Removing local SEO. Ask your "assistant" where the best Chinese food is within 10 miles and he won't come back with 3, 5, 10 options, but probably pick one and give you directions.