Now here's the thing. I lied. In fact, press releases can be used to boost SEO. But not as you think. On the contrary, press releases indirectly boost SEO. For example, you are Banner Design featured on a news site and you get people interested. They flock to your site, increasing your traffic. If they like your site, they will stay and click through to different pages. If your content is amazing, they'll share it on social media or link to it on their own sites, getting you (you guessed it!) quality links. And these will boost your SEO. 2. Write a catchy press release Start with a headline that grabs your audience's attention. Like Banner Design this one from Starbucks. Are press releases still good for SEO? Make sure your press release is short and reads like a newspaper article. Advertising Continue reading below Journalists will want to copy and paste directly from it when writing their story. Are press releases still good for SEO?Whatever you do, don't spam a hundred journalists hoping one of them will write about you. Do your research first.
For example, you just did a study that found that 56% of Banner Design women are unhappy with their bodies. Advertising Continue reading below Instead of distributing your press release to anyone whose email address you can find, find someone who writes in a related field. Using a tool like BuzzSumo is a great way to get this information. Are press Banner Design releases still good for SEO? 3 examples of successful press releases to emulate Ready to write your own press releases? Check out these three examples for inspiration. Petco Event Press Release Are press releases still good for SEO? Petco's press release was such a hit that several journalists picked it up and wrote articles about it. Are press releases still good for SEO? Peapod announcement of new Banner Design headquarters Are press releases still good for SEO? Peapod's press release was picked up by several notable news sites, one of which was NBC Chicago.
Are press releases still good for SEO? Vans Drive for Education Are press releases still good for SEO? This press release was also compiled by reputable news sites like Surfer. Are press releases still good for SEO? How to Use a Press Release for SEO I know, it Banner Design can get confusing. Advertising Continue reading below Do press releases work for SEO or not? The answer is yes and no. If you spam journalists with press releases, hoping to get coveted links on reputable news sites? So no. If you're reaching out to the right people with great press releases that their audience will love, hoping to gain a ton of traffic, new fans, and followed links from your new Banner Design audience? So yes. Press releases can work for SEO, but only when done with the right intentions and in the right way. More resources: How to Earn Links by Doing Something Really Worthwhile Link Building for SEO: A Complete Guide Link Building Techniques: The Good, The Bad, And The Ugly Image Credits All screenshots taken by author, September 2020.