Use of ads Do you remember that when you were spending time watching television, the bathroom soap commercial would suddenly come on? Well, that is now called Ads, and who better controls this type of advertising are the two big Internet Facebook and Google . Keep in mind that these platforms are not the only ones, since practically all social networks offer to pay for advertising, it is only a matter of analyzing where you can have the best performance to decide where to invest. If you have a
business which already has enough profits to allow you to invest in ppc, you can venture into the field of ads. The use of ads is not totally contrary to the inbound methodology, if well-directed strategies are applied, they will not be a nuisance for customers, in fax number list addition to the fact that your ads will only reach profiles with a higher interest rate in what you offer . If you want to know which platform is better to place your investment, we recommend you consult the article we have written on the subject: Facebook Ads vs Google Adwords, which is better? 6. Not everyone is a customer
Another crucial fact that must be taken into account is that there are several types of clients, and this applies to all forms of sales. A buyer is someone who does the action of buying for the first and only time, on the other hand we have the customer who is the one who has bought or acquired your service more than once in your business. It is important to take this information into account, since it can help you understand where to direct your efforts, direct advertising and all the issues that concern marketing. 7.